For this module, Location Photography, the first brief involves producing a two page layout for an editorial publication which communicates the concept of ‘local.’ This will relate to food production and the switch in produce from globalisation to localisation. Globalisation relates to the importing of food from around the world, something which is commonplace, to ensure the UK can have foods that are out of season throughout the year. Buying local produce is considered to fuel the economy and also is environmentally friendly, due to the fewer air or road miles travelled by the produce. ‘Local’ could relate to food producers, breweries and farms in the area as well as to how food is used in the area.
Food is difficult to capture within photography due to the lack of smell and taste in a still. This ensures that composition, framing and lighting need special consideration to try and portray these things through image alone. To do this, colour and texture are especially important.
Peter Dean, an agricultural photographer, takes interesting images of animals and crops. The most visually appealing photographs are either extremely wide angle or include an interesting depth of field and a close up element. These images include interesting angles, such as the cow and tractor photograph. This photograph has the element of symmetry through the halves of the livestock and the machinery, creating an interesting contrast between the animal and equipment. I like the more contemporary feel to the image, much like the image of the cow from below, as opposed to some of his other work, such as wide angle landscape imagery.
The landscape imagery is visually appealing through the ratio of sky to grass. The sky is particularly vibrant, with areas of interest in the clouds while the grass also includes different shades of green. The difference between the landscape and livestock imagery however, is the angles and depth of field, the landscapes being more traditional.
I would like to have one A4 image of a landscape or the producer of the food while having multiple images on the other side, perhaps of the raw ingredients, an in-situ image of a dish and a well composed shot of the finished product. This will provide a clear narrative as to how the produce is used from the source. There are many farm shops that have produce from their own livestock, making it possible to photograph the stages of the production. I am planning to contact one that is located near me and take images of the animals in the fields, then the raw produce, then a dish using it. This will give me a clear editorial feel, which is the aim of the project in this module.